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  • Writer's pictureKat Mahoney

What Is Gamification and How to Implement it for Customer Loyalty or Employee Retention

Gamification, at its core, refers to the process of incorporating game-playing elements in non-game environments. It is a rapidly growing trend in the business world, boasting a powerful tool to engage customers and employees alike. By offering a fun, interactive, and rewarding experience, it can significantly boost customer loyalty and employee retention. Let's delve deeper into how gamification works, how it is used to foster customer loyalty and how it is harnessed as a valuable tool for employee retention.

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